Startups are striving for profitability due to the impact of the funding winter. Meesho, MobiKwik, and Oyo are among the startups that have reported profitable quarters in FY24. Meesho has achieved profitability since July 2023 through a focus on cost optimization and operating leverage. More startups are expected to become profitable in the coming months as investors and analysts anticipate a shift. The decline in investments into startups, particularly late-stage or bigger startups, has made profitability critical for attracting investments.